Healthcare Website Design
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Project:
Healthcare Website |
Status: Completed |
Healthcare
Executive Partners (HExPa) provides strategic and organizational consulting to the pharmaceutical,
biotechnology and medical device/diagnostics industries. Their previous website was outdated
and ready for a design and branding boost. The main goal for this redesign was to establish
the company's capabilities and credibility. In addition, the site serves as an industry
reference and opinion journal, including white papers, case studies, and a media blog that
points to, and comments on, media stories affecting the payer market.
Without an existing logo to work with, WebQuarter Design created new imagery and the tagline, "Strategic Vision for your Healthcare Enterprise." We developed a new color scheme, information architecture, and a 3-column layout to effectively define content areas and menus. The final design has a fresh, contemporary look and feel that is very usable and speaks clearly to its target audiences.
